As a direct seller, you’re spending a lot of time on social media. It is quite tempting to “boost post” when Facebook or Instagram informs you that you can reach 4,982 new customers. But, not so fast!! In this episode, Shay Hrobsky covers the do’s and don’ts of paid advertising. In fact, Shay dives into exactly the type of ads to run and how even a $5/day budget (or less!) can make a big difference in your social media reach. This must-listen episode is going to equip you with the strategies you need to broaden your reach.

Learn more about Shay at soulfueledlife.com

Get Shay’s free daily success tracker mentioned in this episode: https://www.soulfueledlife.com/tracker/

Time based notes:

3:00 background, admittedly data driven Shay & how she started working with Facebook ads
5:00 paid advertising for direct sellers- why should we consider it?
6:30 considerations for content outside your company’s personalized website
8:30 engagement posts that address pin points specifically with ideal customer’s language
10:00 how to get in your customer’s head
11:10 bare minimums for starting an ad campaign from a personal systems standpoint
12:00 definition of landing page
13:30 should you boost Facebook posts?
16:00 all the things you can’t and shouldn’t do in Facebook ads
19:00 sales psychology and how you can integrate in your approach
21:00 the power of YOU & sharing g your personal story
23:00 where to find Shay